Automotive · 120 dealerships
How Northwind Motors Grew Direction Requests 3.2× Across 120 Dealerships
A dealer network unified listings, reviews and call attribution for every showroom and service centre.
Illustrative scenario: a fictional example showing how a rollout and its results are reported. The brand, figures and outcomes are not from a real customer.
3.2×
Direction requests
+58%
Service calls
4.1→4.6
Avg. rating
The Challenge
Northwind's 120 dealerships each managed their own Google profile. Hours, departments and phone numbers were inconsistent, reviews went unanswered for weeks and marketing had no idea which dealerships were winning local search.
The Solution
InsightsRank consolidated every profile into one dashboard, cleaned up duplicates, set department-level listings and rolled out AI-assisted review replies with approval rules for low ratings. Call tracking attributed enquiries to each dealership.
The Results
- All 120 locations verified and synced in 19 days
- Median review response time cut from 6 days to 4 hours
- Direction requests up 3.2× within two quarters
- Regional managers receive automated weekly scorecards
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